Starts atFreemium, from $200/mo
- Free plan
- Free trial30 days of Starter
Head-to-head
Upfluence vs GRIN: which creator program platform for a brand?
At a glance
Starts atEnterprise
- No free option listed
- Free trialfree trial set up after an initial call
GRIN now publishes prices: Free, then Starter $200/month, Growth $500 and Scale $1,500, all month to month, plus a fee on wallet deposits (20% on Free down to 5% on Scale). Upfluence is custom-quoted with a fixed platform fee, no cut of sales, and a 12-month minimum. Both cover search, outreach, gifting, affiliate and Shopify.
Quick verdict
Side-by-side comparison
| Detail | Grin | Upfluence |
|---|---|---|
| Free option | Free plan: 2 campaigns, 10 gifts total, 1,200 searches/mo | Free trial after a call |
| Paid plans | Starter $200, Growth $500, Scale $1,500 per month | Custom quote |
| Fees on payouts | Wallet deposit fee: 20% Free, 10% Starter, 7% Growth, 5% Scale | Fixed fee, no % of sales |
| Contract | Month to month (Enterprise annual) | 12-month minimum |
| Creator database | Searches per month: 12,000 on Starter | 14M+ creators |
| Trial | 30 days on Starter | Set up after a call |
| Ecommerce | Shopify on all plans | Shopify, WooCommerce, Magento, BigCommerce, Amazon |
| Best for | Brands testing creator programs | Brands with steady creator spend |
What the fees mean
Say you pay creators $5,000 a month through GRIN Starter. The 10% wallet fee is $500, plus $200 for the plan: $700 a month. On Growth, 7% is $350 plus $500: $850. Upfluence charges a fixed fee instead, so it can win at high spend. Get a quote to compare.
How to choose
- Testing gifting? GRIN Free.
- Under a few thousand a month in payouts? GRIN Starter.
- High, steady payouts? Ask Upfluence for a fixed quote.
- Note GRIN's fees are not refunded if you withdraw unspent funds.
Common questions
How much is GRIN?
Free, then $200, $500 or $1,500 a month, plus a wallet deposit fee.
Does Upfluence take a percentage?
No. Upfluence says every plan has a fixed platform fee with no % of sales.
Does GRIN need a contract?
Not for Free, Starter, Growth or Scale. Enterprise is annual.
Related: brand deal tools.
Sources: grin.co/pricing, upfluence.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.