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HypeAuditor vs Modash: which influencer marketing platform should a brand use?

At a glance

Both help brands find and vet creators on Instagram, TikTok and YouTube. Modash publishes its prices: Essentials is $199/month billed yearly ($299 monthly) with a 14-day trial and no card. HypeAuditor lets you start free with media plans, campaign management and demo versions of other tools. Its paid price is not on its pricing page; ShortStack's tool data lists from $299/month.

Quick verdict

  • Choose HypeAuditor if you want to start free and lean on audience quality checks.
  • Choose Modash if you want clear public prices, creator payments and Shopify gifting.

Side-by-side comparison

DetailHypeAuditorModash
Free planYes: free media plans, campaign management, demos of other featuresNo. 14-day free trial, no card
Entry paid planNot shown on pricing page (Oct 2026). Repo data: from $299/monthEssentials: $199/month billed yearly ($2,388/year), or $299 monthly. 2 team members, 300 opened profiles
Mid planNot shown on pricing page (Oct 2026)Performance: $499/month billed yearly, or $599 monthly. 5 team members, 800 opened profiles
Top planRequest demoEnterprise: from $14,700/year
Creator paymentsNot stated on HypeAuditor's pricing page (checked 16 Oct 2026)0% fee up to $10,000/year on Performance, 5% after
Best forBrands testing for free, audience auditsTeams that want public pricing and Shopify workflows

What creators should know

These are tools brands use to find you. If you are a creator, keep your public stats clean and your contact email visible. Both platforms scan public profiles on Instagram, TikTok and YouTube.

How to choose

  1. If budget is zero, start with HypeAuditor free media plans.
  2. If you run gifting from Shopify, trial Modash for 14 days.
  3. Ask HypeAuditor for a quote before comparing paid plans, since prices are not public.
  4. Count how many profiles you will open a month. Modash caps this per plan.

Common questions

How much does Modash cost?

Essentials is $199/month billed yearly or $299 monthly. Performance is $499/month yearly or $599 monthly. Enterprise starts at $14,700/year.

Is HypeAuditor free?

It has a free tier with media plans, campaign management and demo versions of other features. Full features need a paid plan.

HypeAuditor or Modash for small brands?

Modash shows its price up front. HypeAuditor lets you start free, but you need a demo to see paid pricing.

Related: brand deal tools.

Sources: hypeauditor.com/pricing, modash.io/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.