Starts atFreemium (10 credits/mo); Standard $15/mo or $10/mo yearly
- Free plan10 credits/month (up to 2 video ads or 20 image ads)
- Watermark on free exports
Head-to-head
Creatify vs HeyGen: ad maker or avatar studio?
At a glance
Starts atFree plan · paid from $24/mo billed yearly
- Free plan3 videos/month up to 1 min, 1080p
- Watermark on free exports
- Commercial use on paid plans
Creatify is built for user-generated content (UGC) style product ads from a URL, starting at $15/month ($10 billed yearly). HeyGen is a general avatar and video translation studio, starting at $29/month. Pick Creatify to sell products. Pick HeyGen for presenter videos and dubbing.
Quick verdict
Side-by-side comparison
| Detail | Creatify | HeyGen |
|---|---|---|
| Free plan | 10 credits a month: up to 2 video ads or 20 image ads, watermarked | 3 videos a month, up to 1 minute, up to 1080p |
| Entry paid plan | Standard: $15/month, or $10/month yearly, 55 credits | Creator: $29/month ($24 yearly per FAQ), 600 credits |
| Mid plan | Pro: $55/month, or $44/month yearly, 280 credits | Pro: $49/month, 1,000 credits, 4K |
| Watermark | Removed on paid plans | Removal listed on paid plans |
| Avatars | 300 AI actors free; 1,500 and 3 custom avatars on Pro | Stock and custom avatars |
| Max length / quality | Resolution not listed | Creator 30 min at 1080p; Pro 4K |
| Commercial use | FAQ: you own your creatives, even after your plan ends | Listed as paid in our data |
| Best for | Product and UGC ads | Presenter, explainer and dubbed videos |
Ads vs presenters
Creatify starts from a product link and turns it into short ad variations with AI actors. HeyGen starts from a script and makes a presenter video, or translates one you already have. If your goal is sales from TikTok or Reels ads, Creatify is closer to the job.
Which one for Shorts, TikTok and Reels?
- TikTok Shop or Reels product ads: Creatify.
- Faceless explainer Shorts: HeyGen, with a stock or cloned avatar.
- Reaching new languages: HeyGen video translation.
How to choose
- Name the output: ad or presenter video.
- Make one free video on each.
- Count videos a month and map them to credits.
- Pick yearly billing only after a month of use.
Common questions
Is Creatify cheaper than HeyGen?
At entry level, yes: $15/month vs $29/month. Credits buy different things, so compare per video.
Does Creatify have a watermark?
Free exports do. Paid plans include watermark removal.
Can HeyGen make UGC ads?
It can make avatar videos, but Creatify is built around product URLs and ad templates.
Related: Arcads vs Creatify, Arcads vs HeyGen, HeyGen vs Synthesia, AI avatar tools.
Sources: creatify.ai/pricing, heygen.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.