Starts atFreemium; Starter $6/mo yearly ($8 monthly), Pro $12/mo yearly ($15 monthly)
- Free plan
Head-to-head
Linktree vs LTK: which one should a creator use?
At a glance
Starts atFree, commission
- Free option listed
They do different jobs. Linktree is a link-in-bio page anyone can set up for free, with paid tiers for analytics, monetization and commerce. LTK is a shopping platform for fashion, home, beauty, fitness and travel creators. You apply, and if accepted you earn from shoppable product links across 7,000+ retailers. Many shopping creators use both: LTK for product links, Linktree to hold them in one bio link.
Quick verdict
Side-by-side comparison
| Detail | Linktree | LTK |
|---|---|---|
| What it is | Link-in-bio page | Creator shopping platform and app |
| Who can join | Anyone | Apply. LTK looks for a public profile, many engaged followers and regular posts |
| Free plan | Yes: unlimited links, core appearance, basic analytics | No fee mentioned on LTK's creator page |
| Paid plans | Starter, Pro, Premium. Prices shown in local currency | Not applicable |
| How you earn | Monetization tools on Pro, commerce on Premium | Shoppable links across 7,000+ retailers. Rates not published |
| Branding removal | Premium | Not applicable |
| Platforms | Any bio link | LTK app, web, newsletter; Instagram and Snapchat via LTK Creator App |
| Best for | Every creator with more than one link | Fashion, home and beauty creators |
For TikTok, Reels and Shorts creators
TikTok and Instagram give you one bio link. Linktree turns it into a menu. LTK is about earning from what you show in your videos. LTK's creator page says the ideal applicant posts daily, so it suits creators already posting product content.
How to choose
- Do you post products you buy? Apply to LTK.
- Do you need one link for many places? Start Linktree Free.
- Upgrade Linktree only for advanced analytics or to remove branding (Premium).
- Ask LTK for commission terms once accepted, since they are not public.
Common questions
Is LTK free for creators?
LTK's creator page lists no fee. You need to apply and be accepted.
Can I put my LTK shop on Linktree?
Yes. Linktree holds any link, including your LTK shop.
How many followers do you need for LTK?
LTK does not give a number. It asks for "a high number of engaged followers".
Related: Linktree vs Stan Store, Beacons vs Linktree, Linktree alternatives, brand deal tools.
Sources: linktr.ee/s/pricing, company.shopltk.com/influencers, shopltk.com. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.