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Loomly vs Later: which social scheduler for creators and teams?

At a glance

Later is cheaper for a solo creator: Starter is $18.75/month billed yearly for 8 profiles, but caps you at 30 posts per profile a month. Loomly Starter is $49/month yearly or $65 monthly, with 12 accounts, 3 users, unlimited scheduling and approvals. Neither has a free plan.

Quick verdict

  • Choose Later if you post up to once a day and want link-in-bio and a visual planner.
  • Choose Loomly if a small team needs approvals and unlimited posts.
  • Both have free trials: Later 14 days, Loomly no card required.

Side-by-side comparison

DetailLaterLoomly
Free planNo. 14-day trialNo. Free trial, no card
Entry planStarter: $18.75/mo yearlyStarter: $49/mo yearly, $65 monthly
Profiles1 social set (8 profiles)12 social accounts
Posts30 per profile per monthUnlimited scheduling
Users13
Next planGrowth: $37.50/mo yearly; 180 posts, 2 usersBeyond: $249/mo yearly; 60 accounts, unlimited users
Monthly billingNot shown on the pageShown
Best forSolo Instagram and TikTok creatorsSmall teams with approvals

For Shorts, TikTok and Reels

One post a day on TikTok is about 30 a month, which is exactly Later Starter's cap. Post twice a day and you need Growth at $37.50/month. Loomly has no post cap, and its integrations page lists Reels, TikTok and YouTube Shorts.

How to choose

  1. Count posts per profile per month.
  2. Up to 30 and solo? Later Starter.
  3. More than 30 or a team? Compare Later Growth with Loomly Starter.
  4. Note Loomly yearly plans cannot be ended early.

Common questions

Is Later cheaper than Loomly?

Yes. Later Starter is $18.75/month yearly. Loomly Starter is $49/month yearly.

Does Later limit posts?

Starter allows 30 posts per profile a month. Scale is unlimited.

Does Loomly have a free plan?

No, only a free trial with no card.

Related: Buffer vs Later, Later alternatives, scheduling tools.

Sources: later.com/pricing, later.com/terms, loomly.com/pricing, loomly.com/integrations. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.