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Head-to-head

Loomly vs Sprout Social: which social tool fits a small team?

At a glance

Loomly is a content calendar with approvals. Starter is $49/month yearly ($65 monthly) for 12 social accounts and 3 users. Sprout Social is a premium suite priced per seat. Essentials is $79 per seat a month yearly ($99 monthly) for 5 profiles. Standard is $199 per seat. Loomly is cheaper for a small team. Sprout Social adds deeper inbox, analytics and listening.

Quick verdict

  • Choose Loomly if you want a calendar with approvals for a team at a flat price.
  • Choose Sprout Social if you need deep analytics and a shared inbox and can pay per seat.

Side-by-side comparison

DetailLoomlySprout Social
Free planNo. Free trial, no cardNo. 30-day trial, no card
Entry planStarter: $49/month yearly, $65 monthly. 12 accounts, 3 usersEssentials: $79/seat/month yearly, $99 monthly. 5 profiles
Mid planBeyond: $249/month yearly, $332 monthly. 60 accounts, unlimited usersStandard: $199/seat/month yearly. Professional: $299
Top planEnterprise: custom, 61+ accountsAdvanced: $399/seat/month. Enterprise custom
Priced perPlanSeat
Best forSmall teams with approvalsBrands needing analytics and inbox

Which one for creators?

A creator with a 3 person team and 8 accounts pays $49/month yearly on Loomly. On Sprout Social, 3 seats on Essentials is $237/month yearly, and only 5 profiles. Sprout makes sense when reporting and inbox matter more than price.

How to choose

  1. Count seats and accounts.
  2. Small team, tight budget? Loomly Starter.
  3. Need reporting for clients? Try Sprout Social's 30-day trial.
  4. Compare yearly vs monthly prices on both.

Questions people ask

Is Loomly cheaper than Sprout Social?

Yes for most small teams. Loomly Starter is $49/month yearly for 3 users. Sprout Social is $79 per seat a month yearly.

Does Sprout Social have a free trial?

Yes, 30 days with no card.

How many accounts does Loomly Starter include?

12 social accounts and 3 users.

Related: scheduling tools.

Sources: loomly.com/pricing, sproutsocial.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.