Starts atFrom $49/mo yearly ($65 monthly)
- No free option listed
- Free trialfree trial, no credit card required
Head-to-head
Loomly vs Metricool: which social media tool fits a creator?
At a glance
Starts atFree plan · paid from $20/mo billed yearly
- Free plan1 brand and 1 web/blog
Metricool is cheaper and has a free plan: 1 brand, 20 scheduled posts a month. Starter is from $20/month billed yearly. Loomly has no free plan; Starter is $49/month billed yearly ($65 monthly) for 12 accounts and 3 users. Loomly suits teams that need approvals. Metricool suits creators who want analytics.
Quick verdict
Side-by-side comparison
| Detail | Metricool | Loomly |
|---|---|---|
| Free plan | Yes: 1 brand, 20 scheduled posts/month, 30 days analytics | No. Free trial, no card (length not stated) |
| Entry paid plan | Starter: from $20/month yearly or $25 monthly, 5 brands | Starter: $49/month yearly or $65 monthly, 12 accounts, 3 users |
| Next plan | Advanced: from $53/month yearly or $67 monthly, 15+ brands | Beyond: $249/month yearly or $332 monthly, 60 accounts |
| Analytics history | Free: 30 days. Paid: unlimited (fair use) | Not checked this month |
| Platforms | TikTok, Instagram, YouTube and more | YouTube, TikTok, Instagram and more |
| Best for | Creators who want analytics | Small teams that need approvals |
Which one for Shorts, TikTok and Reels?
Both post to TikTok, Instagram and YouTube. If you are one person running one brand, Metricool Free covers 20 posts a month, enough for about 1 cross-posted video every 4 to 5 days on 3 platforms. Daily posting needs Metricool Starter at $20 to $25. Loomly starts at $49 and only pays off when you have teammates.
How to choose
- Working alone? Start on Metricool Free.
- Posting daily? Metricool Starter.
- Need approvals for 3 users? Loomly Starter.
Common questions
Is Metricool cheaper than Loomly?
Yes. Metricool has a free plan and Starter from $20/month billed yearly. Loomly Starter is $49/month billed yearly.
Does Loomly have a free plan?
No permanent free plan is listed. Loomly offers a free trial with no card.
Does Metricool post to TikTok?
Yes, Metricool lists TikTok, Instagram and YouTube.
Related: Loomly review, Metricool review, Later vs Metricool, Buffer vs Metricool, Metricool alternatives.
Sources: metricool.com/pricing, loomly.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.