Starts atFree trial · paid from $29/mo
- No free plan
- Free trial7 days, card charged if you stay
Head-to-head
Blotato vs Metricool: which social media tool fits a creator?
At a glance
Starts atFree plan · paid from $20/mo billed yearly
- Free plan1 brand and 1 web/blog
Metricool has a free plan for 1 brand and paid plans from $20/month, with scheduling and analytics in one place. Blotato has no free plan, only a 7-day trial, and starts at $29/month. Blotato is built around AI content creation and automation (n8n, Make, MCP). Metricool is built around planning and analytics.
Quick verdict
Side-by-side comparison
| Detail | Blotato | Metricool |
|---|---|---|
| Free plan | No. 7-day free trial on every plan | Yes: 1 brand, 30 days of analytics |
| Entry paid plan | Starter: $29/month | Starter: from $20/month (up to 5 brands); $36/month for up to 10 brands |
| Mid plan | Creator: $97/month | Advanced: from $53/month (up to 15 brands) |
| Top listed plan | Agency: $499/month | Custom (talk to sales) |
| Posts to | YouTube, TikTok, Instagram and more | YouTube, TikTok, Instagram and more (LinkedIn not on Free) |
| AI | AI writing plus AI image and video credits | AI social media assistant |
| Best for | AI-made content and automations | Scheduling plus analytics on a budget |
For Shorts, TikTok and Reels creators
- One channel, tight budget: Metricool Free.
- Want AI to turn ideas into posts, then auto-post: Blotato Starter. Its page lists up to 900 TikTok posts a month on Starter.
- Need reports on what worked: Metricool, which is analytics-first.
How to choose
- Decide if you need AI creation or just scheduling and stats.
- For scheduling and stats, start on Metricool Free.
- For AI creation and automation, try Blotato for 7 days. Cancel before day 7 if it does not fit.
- Count your brands. Metricool prices go up by brand count.
Common questions
Does Blotato have a free plan like Metricool?
No. Blotato has a 7-day free trial on every plan. Metricool has a free forever plan for 1 brand.
Which is cheaper, Blotato or Metricool?
Metricool. Its Starter begins at $20/month, against $29/month for Blotato Starter.
Is Blotato better for AI content?
Blotato is built around AI writing plus image and video credits. Metricool includes an AI assistant but is mainly for scheduling and analytics.
Related: Postiz vs Blotato, Buffer vs Metricool, Metricool alternatives, post scheduling tools.
Sources: blotato.com/pricing, metricool.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.