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Head-to-head

Metricool vs SocialBee: which scheduler for a solo creator?

At a glance

Metricool has a free plan: 1 brand, 20 scheduled posts a month and 30 days of analytics. Paid Starter is $20/month yearly ($25 monthly) for 5 brands. SocialBee has no free plan. Bootstrap is $29/month ($24 yearly) for 5 profiles, built around content categories and evergreen reposting. Pick Metricool for free use and analytics. Pick SocialBee to recycle evergreen posts.

Quick verdict

  • Choose Metricool if you want a free plan, competitor tracking and analytics alongside scheduling.
  • Choose SocialBee if you post lots of evergreen content and want it sorted into categories and reposted.

Side-by-side comparison

DetailMetricoolSocialBee
Free planYes: 1 brand, 20 posts a month, 5 competitors, 30 days of analyticsNo. 14-day free trial
Entry paid planStarter: $20/month yearly, $25 monthly, 5 brandsBootstrap: $29/month, or $24/month yearly, 5 profiles
Next planAdvanced: from $53/month yearly, $67 monthly, 15 brandsAccelerate: $49/month, or $40 yearly, 10 profiles
Post limit on paidUnlimited, fair use1,000 posts per category on Bootstrap
Competitor analysis5 free, 100 paidNot on the pricing page
UsersNot in our check1 per workspace on Bootstrap
Best forCreators who live in analyticsSmall businesses with evergreen libraries

Brands vs profiles

Metricool counts brands. One brand can hold that brand's networks, so a creator with YouTube, TikTok and Instagram uses 1 brand. SocialBee counts profiles, so the same creator uses 3 of 5 on Bootstrap.

Which one for Shorts, TikTok and Reels?

  • Solo creator on a $0 budget: Metricool Free, if 20 posts a month is enough.
  • Reposting your best Reels tips: SocialBee categories.
  • Tracking what rivals post: Metricool competitor analysis.

How to choose

  1. Count posts a month. Under 20, try Metricool Free.
  2. Count profiles. SocialBee charges per profile, Metricool per brand.
  3. Run the SocialBee 14-day trial if you want evergreen recycling.
  4. Pay yearly only after a month of real use.

Common questions

Is Metricool free?

Yes, for 1 brand and up to 20 scheduled posts a month.

Does SocialBee have a free plan?

No. It has a 14-day free trial and a 30-day money-back guarantee.

Which is cheaper, Metricool or SocialBee?

Metricool Starter is $20/month yearly for 5 brands. SocialBee Bootstrap is $24/month yearly for 5 profiles.

Related: Buffer vs Metricool, Later vs Metricool, Metricool alternatives, scheduling tools.

Sources: metricool.com/pricing, socialbee.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.