Starts atFree plan · paid from $20/mo billed yearly
- Free plan1 brand and 1 web/blog
Head-to-head
Vista Social vs Metricool: which social media tool for creators?
At a glance
Starts atFrom $79/mo yearly ($99 monthly)
- No free plan
- Free trial14 days, no card
Metricool is the cheaper pick: a free plan for 1 brand with 20 scheduled posts a month, and Starter from $20/month billed yearly for 5 brands. Vista Social starts at $79/month billed yearly ($99 monthly) for 15 profiles, and adds an inbox, DM automations and 1,000 AI credits. It has a 14-day trial, no free plan.
Quick verdict
- Choose Metricool if you are a solo creator or a small agency watching costs.
- Choose Vista Social if you need DM automations, an inbox and team workflows.
- Need X (Twitter)? It is a paid add-on for both: $29/mo on Vista Social.
Side-by-side comparison
| Detail | Metricool | Vista Social |
|---|---|---|
| Free plan | Yes: 1 brand, 20 posts/mo, 30 days analytics, no LinkedIn or X | No. 14-day trial, no card |
| Entry plan | Starter: $20/mo yearly, $25 monthly (5 brands) | Professional: $79/mo yearly ($950/yr), $99 monthly |
| Entry limits | Unlimited posts (fair use), unlimited analytics history | 15 profiles, 2 users (FAQ says 3), 1,000 AI credits |
| Next plan | Advanced: $53/mo yearly, $67 monthly (15 brands) | Advanced: $159/mo yearly, $199 monthly (30 profiles) |
| DM automation | Turns comments into DMs and replies to DMs by keyword | Yes, 10,000 DM contacts on Professional |
| X (Twitter) | Paid add-on | $29/mo add-on |
| Prices | Exclude VAT | USD |
| Best for | Creators and small agencies | Teams handling engagement |
For Shorts, TikTok and Reels
Both publish to TikTok, Instagram and YouTube. If you post one Short a day to 3 platforms, that is about 90 posts a month, above Metricool Free's 20. Metricool Starter at $20/month yearly covers it. Vista Social Professional costs about 4 times more, so pay for it only if you use the inbox and DM tools.
How to choose
- Start on Metricool Free.
- Post daily? Metricool Starter.
- Get lots of DMs from Reels? Try Vista Social's 14-day trial.
- Count users. Vista Social Professional's user limit differs between its table and FAQ, so confirm in the trial.
Common questions
Is Metricool cheaper than Vista Social?
Yes. Metricool Starter is $20/month yearly. Vista Social Professional is $79/month yearly.
Does Vista Social have a free plan?
No. It has a 14-day trial with no card.
Does Metricool post to TikTok?
Yes. Metricool schedules to TikTok, Instagram and YouTube.
Related: Buffer vs Metricool, Later vs Metricool, Metricool alternatives, scheduling tools.
Sources: metricool.com/pricing, vistasocial.com/pricing, vistasocial.com/faq. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.