Starts atFree plan · paid from $20/mo billed yearly
- Free plan1 brand and 1 web/blog
Head-to-head
Planoly vs Metricool: which scheduler should a creator use?
At a glance
Starts atFreemium, from $14/mo
- Free plan10 uploads/month, mobile app only
- Free trial14 days on paid plans, billing info required
Planoly is the cheaper paid start: Starter is $14/month for 1 social set, unlimited uploads and 1 user. Its free plan is mobile-only with 10 uploads a month. Metricool has a stronger free plan (1 brand, 20 posts a month, 30 days of analytics) and better analytics. Starter is $20/month billed yearly or $25 monthly for 5 brands.
Quick verdict
Side-by-side comparison
| Detail | Metricool | Planoly |
|---|---|---|
| Free plan | Yes: 1 brand, 20 posts/mo, 30 days analytics, no LinkedIn or X | Yes: mobile app only, 10 uploads/mo |
| Entry plan | Starter: $20/mo yearly, $25 monthly; 5 brands | Starter: $14/mo; 1 social set, 1 user |
| Next plan | Advanced: $53/mo yearly, $67 monthly; 15 brands | Growth: $24/mo; 2 sets, 2 users |
| Top self-serve | Advanced up to 50 brands | Pro: $47/mo; 6 sets, 6 users |
| Posts | Unlimited on paid (fair use) | Unlimited uploads on paid |
| Yearly saving | Up to 24% | Up to 15% |
| Trial | Free plan instead | 14 days on paid plans |
| Best for | Analytics and multi-brand | Instagram-first visual planning |
For Shorts, TikTok and Reels
Both schedule to TikTok, Instagram and YouTube. If you post one Reel a day, that is about 30 uploads a month, more than both free plans. Planoly Starter at $14 is the cheapest paid fix for one brand. Metricool Starter costs a bit more but covers 5 brands and keeps unlimited analytics history.
How to choose
- One brand, mostly Instagram? Planoly Starter.
- Several brands or clients? Metricool Starter.
- Want stats on what worked? Metricool.
- Try Metricool Free and Planoly's 14-day trial in the same week.
Common questions
Is Planoly cheaper than Metricool?
Yes for one brand. Planoly Starter is $14/month; Metricool Starter is $20/month yearly.
Does Planoly have a free plan?
Yes, on the mobile app, with 10 uploads a month.
Does Metricool Free include TikTok?
Yes. The free plan excludes LinkedIn and X only.
Related: Later vs Metricool, Buffer vs Metricool, Metricool alternatives, scheduling tools.
Sources: metricool.com/pricing, planoly.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.