Starts atFree plan · paid from $20/mo billed yearly
- Free plan1 brand and 1 web/blog
Head-to-head
Metricool vs Publer: which scheduler is better for creators?
At a glance
Starts atFreemium; Professional from $5/mo, Business from $10/mo (1 account), 20% off yearly
- Free planno Twitter/X; published posts stored 24 hours
- Free trial14 days
Both have a free plan and post to TikTok, Instagram and YouTube. Publer is cheaper for one or two accounts, from $5/month. Metricool prices by brand: Starter is $20/month yearly ($25 monthly) for up to 5 brands, with unlimited analytics history. Pick Metricool for analytics, Publer for low-cost posting.
Quick verdict
Side-by-side comparison
| Detail | Metricool | Publer |
|---|---|---|
| Free plan | Yes: 1 brand, 20 posts a month, 30 days analytics, no LinkedIn or X | Yes. No Twitter/X, published posts kept 24 hours |
| Entry paid plan | Starter: $20/month yearly, $25 monthly, up to 5 brands | Professional: from $5/month |
| Next plan | Advanced: $53/month yearly, $67 monthly, up to 15 brands | Business: from $10/month (1 account) |
| Trial | Free plan instead | 14 days |
| Yearly saving | Up to 24% | 20% off |
| Analytics | Unlimited history on paid plans, 5 to 100 competitors | Not confirmed (Oct 2026) |
| Best for | Analytics and many brands | Cheap posting for a few accounts |
Which one for Shorts, TikTok and Reels?
- One creator, three platforms: Metricool Free covers 1 brand with 20 posts a month.
- Posting daily: Metricool Free runs out at 20 posts. Publer paid starts at $5/month.
- Managing client brands: Metricool Starter for up to 5 brands.
How to choose
- Count your posts per month. Over 20, Metricool Free is not enough.
- Count brands or accounts.
- For 1 or 2 accounts, price Publer. For 3 to 5 brands, price Metricool Starter.
- Test both free plans with a week of real posts.
Questions people ask
Is Metricool better than Publer?
For analytics and competitor tracking, Metricool has more on its pricing page. For cheap scheduling, Publer starts lower.
Is Metricool free?
Yes: 1 brand, 20 scheduled posts a month and 30 days of analytics. No LinkedIn or X.
How much does Publer cost?
Our data lists Professional from $5/month and Business from $10/month per account, 20% off yearly.
Related: Metricool, Publer, Buffer vs Metricool, Buffer vs Publer, Metricool alternatives, scheduling tools.
Sources: metricool.com/pricing, publer.com/plans. Publer's pricing page failed to load for our checker (redirect loop), so Publer facts come from ShortStack data. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.