Starts atFree trial · paid from $99/mo
- No free plan
- Free trial14 days, no card
Head-to-head
Hootsuite vs Loomly: which social media tool for a small team?
At a glance
Starts atFrom $49/mo yearly ($65 monthly)
- No free option listed
- Free trialfree trial, no credit card required
Loomly is cheaper and built around a content calendar with approvals: Starter is $49/month billed yearly or $65 monthly, for 12 social accounts and 3 users. Hootsuite starts at $99 per user for 10 accounts and adds a shared inbox, listening and competitor tracking. Neither has a free plan; both have a free trial with no card.
Quick verdict
Side-by-side comparison
| Detail | Hootsuite | Loomly |
|---|---|---|
| Free plan | No. 14-day free trial, no credit card | No. Free trial, no credit card (length not stated on Loomly's pricing page, checked 16 Oct 2026) |
| Entry plan | Standard: $99 per user per month | Starter: $49/mo billed yearly ($588/yr), or $65 monthly |
| Accounts on entry plan | 10 social accounts | 12 social accounts |
| Users on entry plan | Sold per user seat | 3 users |
| Next plan | Professional: starts at $199. Advanced: up to $399 | Beyond: $249/mo yearly or $332 monthly, 60 accounts, unlimited users |
| Posts | Unlimited scheduling | Unlimited scheduling |
| Team tools | Inbox, monitoring; approvals on Advanced | Approval workflows and roles on Starter |
| Best for | Brands and agencies handling engagement | Small teams planning content together |
For Shorts, TikTok and Reels
Loomly's integrations page lists Instagram Reels, TikTok and YouTube Shorts. Hootsuite publishes to YouTube, TikTok and Instagram too. The real gap is cost per person: a three-person team on Hootsuite Standard pays at least $297, while Loomly Starter covers 3 users for $65 monthly.
How to choose
- Count the people who will log in.
- Count the social accounts. Up to 12 fits Loomly Starter; up to 10 fits Hootsuite Standard.
- If you need a shared inbox or listening, Hootsuite.
- Start both trials with the same week of posts.
Common questions
Is Loomly cheaper than Hootsuite?
Yes. Loomly Starter is $65 monthly for 3 users. Hootsuite Standard starts at $99 for one user.
Does Loomly have a free plan?
No. It offers a free trial with no credit card.
Can Loomly post to TikTok?
Loomly's integrations page says TikTok videos can be queued ahead of time.
Related: Buffer vs Hootsuite, Hootsuite vs Metricool, Hootsuite alternatives, scheduling tools.
Sources: hootsuite.com/plans, loomly.com/pricing, loomly.com/integrations. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.