Starts atFree, 10% + $0.50/sale
- Free option listed
Head-to-head
Gumroad vs Stan Store: which is cheaper for selling to your followers?
At a glance
Starts atFrom $29/mo
- No free plan
- Free trial14 days
Gumroad costs nothing until you sell, then takes 10% + $0.50 per sale. Stan Store charges a flat monthly fee, $29/month in ShortStack's data. If you sell about $300 a month or more, Stan's flat fee usually costs less.
Quick verdict
- Choose Gumroad if you are just starting or sell a few products a month.
- Choose Stan Store if you sell steadily and want a link-in-bio store with bookings.
Side-by-side comparison
| Detail | Gumroad | Stan Store |
|---|---|---|
| Monthly fee | None | $29/month (ShortStack data) |
| Fee per sale | 10% + $0.50 through your profile or links | Not reached on stan.store (Oct 2026) |
| Marketplace | Discover: 30% per sale | No marketplace |
| Free trial | No plan to trial | 14 days |
| What you sell | Digital products, memberships | Digital products, courses, bookings |
| Best for | Testing a first product | Creators with steady sales from their bio link |
For TikTok and Reels sellers
Most short-form sales start from a bio link. Stan is built around that link page. Gumroad is a store you link to. Say you sell 40 guides at $10 ($400). Gumroad takes $40 + $20 = $60. Stan is $29 plus card fees. At 10 sales ($100), Gumroad takes $15, less than Stan's $29.
How to choose
- Estimate monthly sales.
- Under about $200 a month: Gumroad.
- Over about $300 a month: Stan Store.
- Try Stan's 14-day trial before moving products.
Questions people search
Is Stan Store worth it?
It is when your sales beat the flat fee. At $400 a month, Gumroad's cut is about $60 vs Stan's $29.
What are Gumroad's fees?
10% + $0.50 per sale through your links. 30% for sales from Gumroad Discover. No monthly fee.
Does Stan Store have a free plan?
No free plan in our data. Stan offers a 14-day free trial.
Related: Beacons vs Gumroad, Linktree vs Stan Store, Stan Store alternatives.
Sources: gumroad.com/pricing, stan.store, help.stan.store/article/89-referral-program-overview. stan.store did not load for us, so Stan's price comes from ShortStack's tool data. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.