Starts atFrom $143/mo
- No free plan
- Free trial14 days
Head-to-head
Kajabi vs Stan Store: which should a creator sell courses on?
At a glance
Starts atFrom $29/mo
- No free plan
- Free trial14 days
Stan Store is a link-in-bio store at about $29/month. Kajabi is a full course, email and community platform from $143/month billed yearly. Most creators start on Stan and move to Kajabi only when courses become the main business.
Quick verdict
- Choose Stan Store if you sell a few digital products and bookings from your bio link.
- Choose Kajabi if you run full courses, email lists and a community and earn enough to cover $143+ a month.
Side-by-side comparison
| Detail | Stan Store | Kajabi |
|---|---|---|
| Monthly price | $29/month (ShortStack data) | Basic $143/month yearly ($179 monthly). Growth $199 ($249). Pro $399 ($499) |
| Free trial | 14 days | Trial length not confirmed, as Stan's pricing page did not load for us (checked 16 Oct 2026). 30-day money-back |
| Revenue share | Not reached on stan.store (Oct 2026) | None. Card fees from 2.7% to 2.9% + $0.30 (US) |
| Limits | Not reached (Oct 2026) | Basic: 5 products, 2,500 contacts. Growth: 50 and 25,000 |
| Extras | Bookings, link-in-bio page | Email marketing, communities, websites, AI credits from Growth |
| Best for | Starting out with a bio-link store | Course businesses with steady revenue |
For TikTok and Reels creators
The yearly gap is big. Stan at $29 a month is about $348 a year. Kajabi Basic billed yearly is $1,716. If your course earns $500 a month, Kajabi eats a large share. At $5,000 a month, its email and community tools can pay for themselves.
How to choose
- Add up last 3 months of product sales.
- Under about $2,000 a month: Stan Store.
- Need email, community and many courses: Kajabi Growth.
- Use each free trial before moving products.
Questions people search
Is Kajabi worth it for small creators?
Usually not at first. Basic costs $143 a month billed yearly, about 5x Stan's $29.
Does Kajabi charge transaction fees?
Kajabi takes no revenue share. Kajabi Payments card fees are 2.7% to 2.9% + $0.30 in the US.
Stan Store or Kajabi for courses?
Stan works for simple courses. Kajabi suits large course catalogs with email and community.
Related: Stan Store alternatives, sell digital products.
Sources: kajabi.com/pricing, stan.store, help.stan.store/article/89-referral-program-overview. stan.store did not load for us, so Stan's price comes from ShortStack's tool data. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.