Starts atFree plan · paid from $20/mo billed yearly
- Free plan1 brand and 1 web/blog
Head-to-head
Repurpose.io vs Metricool: auto reposting or scheduling and analytics?
At a glance
Starts atStarter $35/mo or $349/yr; Pro $79/mo, Agency $179/mo
- No free plan
- Free trial10 videos published free, no card
They solve different problems. Repurpose.io takes a video you posted on one app and reposts it to others automatically, for example TikTok to YouTube Shorts and Reels. It starts at $35/month, with 10 free published videos to try. Metricool is a planner with analytics. It has a free plan for 1 brand and paid plans from $20/month.
Quick verdict
- Choose Repurpose.io if you post on TikTok first and want the same video sent to Shorts and Reels without touching it.
- Choose Metricool if you plan posts in a calendar and want analytics for each network.
Side-by-side comparison
| Detail | Repurpose.io | Metricool |
|---|---|---|
| Free plan | No. 10 videos published free, no card | Yes: 1 brand, 30 days of analytics |
| Entry paid plan | Starter: $35/month, or $349/year. Up to 3 accounts per network, 5,000 videos/month | Starter: from $20/month (up to 5 brands) |
| Mid plan | Pro: $79/month, or $790/year. Up to 10 accounts per network | Advanced: from $53/month |
| Top listed plan | Agency: $179/month, or $1,790/year. Up to 25 accounts per network | Custom |
| Trial | 14 days on paid plans | Free plan instead |
| Best for | Hands-off cross-posting | Planning and analytics |
For TikTok, Shorts and Reels creators
A typical flow: post on TikTok, let Repurpose.io copy it to YouTube Shorts and Instagram Reels. Metricool would need you to schedule each post yourself, but gives you reports across all of them.
How to choose
- If you already post on one app daily, try Repurpose.io free for 10 videos.
- If you plan a week ahead in a calendar, use Metricool Free.
- Agencies with many accounts: compare Repurpose.io Agency and Metricool Advanced by account count.
Common questions
How much is Repurpose.io?
Starter is $35/month or $349/year. Pro is $79/month. Agency is $179/month.
Is Metricool free?
Yes, for 1 brand with 30 days of analytics.
Can Metricool repost TikToks to YouTube Shorts automatically?
Metricool is a scheduler. Automatic cross-reposting is what Repurpose.io is built for.
Related: Hootsuite vs Metricool, Later vs Metricool, Metricool alternatives, post scheduling tools.
Sources: repurpose.io/pricing, metricool.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.