YouTube RPM calculator
Work out your RPM from earnings and views, estimate earnings from an RPM, or see how many views you need to reach an income goal. Works for Shorts and long-form.
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Result
Sample footage: Mixkit
Quick answer: RPM = earnings ÷ views × 1,000. $12 from 40,000 views is a $0.30 RPM. RPM is what you keep per 1,000 views after YouTube's share, so it is the number to use for income planning, not CPM.
The three formulas
- RPM = earnings ÷ views × 1,000
- Earnings = views ÷ 1,000 × RPM
- Views needed = goal ÷ RPM × 1,000
How YouTube pays: the revenue shares
| Format | How revenue is earned | Your share |
|---|---|---|
| Long-form videos | Ads shown on your video's watch page | 55% of net ad revenue |
| Shorts | A monthly pool of Shorts Feed ad revenue, split by engaged views | 45% of the revenue allocated to you |
Sources: YouTube Help: YouTube partner earnings overview; how Shorts revenue is calculated. Checked on October 31, 2026.
Want an estimate by country? Try the YouTube Shorts money calculator and see Shorts pay by country. Not monetized yet? Check the eligibility checker. New to the terms? Read what RPM means and what CPM means.
Questions
How do you calculate RPM on YouTube?
Divide your earnings by your views and multiply by 1,000. For example, $12 earned from 40,000 views is an RPM of $0.30. YouTube Studio shows RPM for you in the Revenue tab, using all revenue sources after YouTube's share.
What is the difference between RPM and CPM?
CPM is what advertisers pay per 1,000 ad impressions, before YouTube's share. RPM is what you earn per 1,000 views, after YouTube's share, and it counts views with no ads too. That is why RPM is always lower than CPM. Source: YouTube Help: Understand ad revenue analytics.
Why is my Shorts RPM so much lower than long-form?
Shorts are not paid per ad. Ad revenue from the Shorts Feed is pooled each month and shared by engaged views, and creators keep 45% of what is allocated to them. Long videos earn from ads shown on the video itself, and creators keep 55% of that net revenue. See why Shorts RPM is low.
What is a good RPM on YouTube?
It depends on your format, niche and where your viewers live. YouTube does not publish averages. Third-party data puts typical Shorts RPM at about $0.01 to $0.33 per 1,000 views. The most useful comparison is your own RPM over time.
How many views do I need to make $1,000?
Divide $1,000 by your RPM and multiply by 1,000. At a $0.30 Shorts RPM that is about 3.3 million views. At a $4 long-form RPM it is 250,000 views. Use the "Views for a goal" option above with your own RPM.
More free calculators
Engagement rate calculatorBy views or by followers, with the formula shownOpen →Sponsorship rate calculatorWhat to charge for a sponsored TikTok or ReelOpen →Video file size calculatorMB and GB from length and bitrate, plus upload limitsOpen →Sources: YouTube Help: Understand ad revenue analytics; YouTube Help: YouTube partner earnings overview. Checked on October 31, 2026. Estimates only: your real earnings are in YouTube Studio.