Starts atFree trial · paid from $199/mo billed yearly
- No free plan
- Free trial14 days
Head-to-head
Brand24 vs Brandwatch: which social listening tool should you pick?
At a glance
Starts atEnterprise
- No free plan
Brand24 shows its prices: Individual is $199/month billed yearly or $249 monthly, with a 14-day free trial and no card. Brandwatch is an enterprise suite and does not publish prices; you book a demo. If you are a creator or small brand tracking mentions, Brand24 is the one you can buy today.
Quick verdict
- Choose Brand24 if you want to self-serve, see the price and start a trial now.
- Choose Brandwatch if you are a large company that needs consumer research, social management and influencer tools in one contract.
Side-by-side comparison
| Detail | Brand24 | Brandwatch |
|---|---|---|
| Free plan | No. 14-day free trial, no card | No public free plan |
| Entry paid plan | Individual: $199/month yearly, $249 monthly. 3 keywords, 2,000 mentions/month, 1 user | Not published (demo required, Oct 2026) |
| Mid plans | Team: $299 yearly / $349 monthly. Pro: $399 / $499. Business: $599 / $699 | Not published |
| Top plan | Enterprise from $1,499/month billed yearly | Custom |
| Best for | Creators, small brands, small agencies | Enterprises and global brands |
For creators
If you want to know when people mention your channel or brand, Brand24 Individual covers 3 keywords and 2,000 mentions a month. Brandwatch is sold to large teams and is likely more than a creator needs.
How to choose
- Write down how many keywords and mentions you need.
- If it is a few keywords, trial Brand24 for 14 days.
- If you need an enterprise suite with consulting, book a Brandwatch demo and ask for a written quote.
Common questions
How much does Brandwatch cost?
Brandwatch does not list prices on its site. You need to book a demo.
Is Brand24 cheaper than Brandwatch?
Brand24 starts at $199/month billed yearly. Brandwatch prices are not public, so a direct comparison needs a quote.
Does Brand24 have a free trial?
Yes. 14 days, no credit card.
Related: analytics tools.
Sources: brand24.com/prices, brandwatch.com/plans. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.