Starts atFree trial · paid from $199/mo billed yearly
- No free plan
- Free trial14 days
Head-to-head
Brand24 vs Hootsuite: do you need social listening or a scheduler?
At a glance
Starts atFree trial · paid from $99/mo
- No free plan
- Free trial14 days, no card
They do different jobs. Brand24 tracks where people mention your brand online: social, news, blogs and forums. Hootsuite schedules and manages your own posts. Brand24 starts at $199/month billed yearly. Hootsuite Standard starts at $99/month per user. Both offer a 14-day free trial.
Quick verdict
Side-by-side comparison
| Detail | Brand24 | Hootsuite |
|---|---|---|
| Free plan | No. 14-day trial, no card | No. 14-day trial, no card |
| Entry paid plan | Individual: $199/month yearly, $249 monthly. 3 keywords, 2,000 mentions/month | Standard: from $99/month per user. Up to 10 social accounts |
| Mid plan | Team: $299/month yearly. Pro: $399/month yearly | Professional: from $199/month. Unlimited accounts |
| Top plan | Enterprise: from $1,499/month | Advanced: up to $399/month, then Enterprise |
| Main job | Social listening | Scheduling and engagement |
| Best for | Brands tracking reputation | Teams posting daily |
For creators
A creator usually needs a scheduler first. Hootsuite Standard covers up to 10 accounts. Brand24 makes sense once people talk about you or your product often enough to track.
How to choose
- If you need to post, pick a scheduler like Hootsuite.
- If you need to hear what people say, pick Brand24.
- Run both 14-day trials at the same time if you need both.
Common questions
Does Hootsuite do social listening like Brand24?
Hootsuite is mainly a scheduler. Brand24 is built for listening across social, news and the web.
How much is Hootsuite?
Standard starts at $99/month, Professional $199, and Advanced up to $399.
Is there a free Brand24 plan?
No. It has a 14-day free trial.
Related: Buffer vs Hootsuite, Hootsuite vs Metricool, Hootsuite alternatives, post scheduling tools.
Sources: brand24.com/prices, hootsuite.com/plans. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.