Starts atFree trial · paid from $199/mo billed yearly
- No free plan
- Free trial14 days
Head-to-head
Brand24 vs Sprout Social: listening tool or social management?
At a glance
Starts atPaid from $79/mo
- No free plan
- Free trial30 days
They do different jobs. Brand24 tracks mentions of your name or brand across the web. Individual is $199/month yearly ($249 monthly) for 3 keywords. Sprout Social schedules posts, handles replies and reports, from $79 per seat per month yearly. Sprout sells listening as an add-on. If you only want to know who talks about you, Brand24 is the direct route.
Quick verdict
- Choose Brand24 to track mentions and sentiment, with a 14-day trial.
- Choose Sprout Social to publish, reply and report across your accounts.
Side-by-side comparison
| Detail | Brand24 | Sprout Social |
|---|---|---|
| Free trial | 14 days, no card | 30 days, no card |
| Entry price | Individual: $199/month yearly, $249 monthly | Essentials: $79/seat/month yearly, $99 monthly |
| Next plan | Team: $299/month yearly, 7 keywords | Standard: $199/seat/month |
| Limits | Individual: 3 keywords, 2,000 mentions, updates every 12 hours | 5 profiles on Essentials |
| Listening | Core product | Add-on from Standard, price by demo |
| Scheduling | Not on Brand24's pricing page | Yes |
| Best for | Mention tracking | Day-to-day social management |
Which one for a creator or creator team?
Creators with a product or a brand name use Brand24 to spot reviews, reaction videos and press. Teams that post daily need Sprout. For both jobs, Sprout Standard plus Listening needs a quote.
How to choose
- Write down the job: tracking mentions, or posting and replying.
- For mentions, run Brand24's 14-day trial.
- For posting, run Sprout's 30-day trial.
- Count keywords before picking a Brand24 plan.
Questions people ask
Is Brand24 cheaper than Sprout Social?
For a single user, Sprout Essentials at $79 is cheaper, but it does a different job. Brand24 listening starts at $199/month yearly.
Does Brand24 schedule posts?
Scheduling is not on Brand24's pricing page. It is a listening tool.
Does Brand24 have a free trial?
Yes, 14 days with no card.
Related: Brand24, Sprout Social, analytics tools.
Sources: brand24.com/prices, sproutsocial.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.