Starts atEnterprise
- No free plan
Head-to-head
Brandwatch vs Sprout Social: which social tool fits your team?
At a glance
Starts atPaid from $79/mo
- No free plan
- Free trial30 days
Sprout Social is a social media management tool with public prices: Essentials is $79 per seat per month billed yearly, and Standard is $199. It has a 30-day trial. Brandwatch is enterprise consumer intelligence and listening, with no public prices and a demo instead of a trial. Most creators and small teams want Sprout. Big brands tracking the whole web look at Brandwatch.
Quick verdict
- Choose Sprout Social to schedule, reply and report with a known price.
- Choose Brandwatch if you need large-scale listening and can go through sales.
Side-by-side comparison
| Detail | Brandwatch | Sprout Social |
|---|---|---|
| Free trial | No trial listed. Free demo | 30 days, no card |
| Entry price | Not listed | Essentials: $79/seat/month yearly, $99 monthly |
| Other plans | Standard to enterprise, not named | Standard $199, Professional $299, Advanced $399 per seat |
| Profiles | Not listed | 5 on Essentials and Standard, unlimited above |
| Listening | Core product (Consumer Intelligence) | Add-on from Standard, price by demo |
| Best for | Enterprise research and listening | Brands and agencies managing accounts |
Which one for a creator or creator team?
A solo creator does not need either. A creator business with a small team can use Sprout Essentials for 5 profiles at $79 a seat. Brandwatch only makes sense for brand-level research budgets.
How to choose
- If you need scheduling and inbox, start Sprout's 30-day trial.
- If you need listening across news, forums and social, book a Brandwatch demo.
- Ask Sprout for the Listening add-on price before you compare.
Questions people ask
How much does Brandwatch cost?
Brandwatch does not publish prices. Its pricing page asks you to book a demo.
Is Sprout Social cheaper than Brandwatch?
Sprout publishes prices from $79 per seat. Brandwatch does not, so a direct comparison needs a quote.
Does Sprout Social have listening?
Yes, as an add-on from Standard up. The price is by demo.
Related: Brandwatch, Sprout Social, analytics tools.
Sources: sproutsocial.com/pricing, brandwatch.com/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.