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Repurpose.io vs Buffer: auto-repost or schedule by hand?

At a glance

They solve different problems. Buffer schedules posts you write and upload. Free covers 3 channels with 10 scheduled posts each, and Essentials is $5/month per channel. Repurpose.io moves videos automatically: post a TikTok and it can republish to Shorts and Reels without the watermark. Starter is $35/month. Pick Buffer to plan a posting calendar. Pick Repurpose.io to post once and spread it everywhere.

Quick verdict

  • Choose Buffer if you plan and write each post and want low cost per channel.
  • Choose Repurpose.io if you want videos auto-shared from one platform to others.

Side-by-side comparison

DetailBufferRepurpose.io
Free planYes: 3 channels, 10 scheduled posts per channel, 1 userNo plan, but 10 videos published free, no card
Entry planEssentials: $5/month per channel, or $60/yearStarter: $35/month or $349/year, up to 3 accounts per network, 5,000 videos a month
Higher planTeam: $10/month per channel, unlimited usersPro: $79/month or $790/year, 10 accounts per network
Top planVolume discounts above 10 channelsAgency: $179/month or $1,790/year, 25 accounts per network
Trial14 days on paid plans14 days on paid plans
How it worksYou schedule each postWorkflows auto-publish from a source
Best forPlanned calendarsCross-posting short video

Which one for Shorts, TikTok and Reels?

If you post 1 TikTok a day and want it on Shorts and Reels too, Repurpose.io does that with no extra work. Buffer would need you to upload to each. For 3 channels, Buffer Essentials is $15/month. Repurpose.io Starter is $35/month.

How to choose

  1. Post the same video everywhere? Repurpose.io.
  2. Write different captions and times per platform? Buffer.
  3. Test Repurpose.io free with 10 videos.
  4. Use Buffer Free if you have 3 channels or fewer.

Questions people ask

Is Repurpose.io better than Buffer?

For auto cross-posting video, yes. For a planned calendar of posts, Buffer is cheaper and simpler.

How much is Repurpose.io?

Starter is $35/month or $349/year. Pro is $79/month.

Is Buffer free?

Yes, for 3 channels with 10 scheduled posts per channel.

Related: Buffer vs Hootsuite, Buffer alternatives, scheduling tools.

Sources: buffer.com/pricing, repurpose.io/pricing. Checked on 16 October 2026. Based on published plans and terms, not a hands-on test.